AdToolkits
Tools for ad planning, review & analysis.
A small suite of focused tools for ad ops — review what's about to ship and understand what's worth spending.
Google Ads Preview Tool
Drop in an AdWords Editor export and instantly browse the structure — campaigns, ad groups, ads, keywords, settings. Built for reviewing plans before they go live.
- SERP-style ad previews with pin-position handling
- Compare two plans side by side
- Review mode — mark edits, deletions & suggestions, export adjusted CSV
- Present mode — full-screen guided walkthrough
Ad-Spend Marginal Explorer
Model the marginal returns of your paid channels — see where the next dollar earns the most and where you've hit diminishing returns. Plan reallocations with confidence.
- Channel-by-channel saturation curves
- What-if reallocation scenarios
- Marginal ROAS at a glance
- Side-by-side spend mix comparison
MadMixModels
Marketing mix modelling powered by Meridian, Google's open-source Bayesian MMM framework. Quantify each channel's true contribution to revenue and plan smarter spend.
- Bayesian MMM with Meridian under the hood
- Channel-level contribution decomposition
- Saturation & adstock curves per channel
- Budget optimisation scenarios